Apple claims ‘no reasonable consumer would believe’ hitting ‘buy’ button means you forever own the digital content it sold you


Our high-tech overlords are redefining the word “buy” when it comes to online purchases of digital content from them. Class action lawsuits are challenging the two most valuable companies in the world on this point. Tim De Chant reports in Ars Technica: Apple is facing two class-action lawsuits over the meaning of the words “rent” and “buy.” In the first suit, lead plaintiff David Andino argues that Apple’s definition of the two words is deceptive since the company can terminate people’s Apple IDs and, along with them, access to content they purchased using the “buy” button. Thus, Andino is arguing that Apple allows consumers to rent content rather than purchase it outright. If he had known that his access could be cut off at any time, he says he would have not spent as much on iTunes content. “Just like Best Buy cannot come into a person’s home to repossess the movie DVD that such person purchased from it, [Apple] should not be able to remove digital content from its customers’ Purchased folders,” the suit says. Apple countered by arguing that “no reasonable consumer would believe” that content purchased through iTunes would be available on the platform indefinitely.

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